Ad Specs
For Minority Nurse, Social Media, Web & Banner Ads, & Email Blast Ads

Minority Nurse Magazine

Mechanical & Production Requirements

• Tiff, PDF, or EPS files only
• All Fonts and logos embedded
• 4-Color (CMYK) Files at 300 dpi
• Greyscale files at 200 dpi
• Line art at 1200 dpi

Example:

Delivery Checklist

Deliver these items six (6) business days before send date. Please submit FINAL artwork/material. *Advertisers are responsible for the proper format and optimization of the materials they submit

• HTML file
• Subject line
• Zipped folder/Dropbox file containing all images (required). We upload the images from
  your email to our server.
• Suggested send date and time
• Suppression list
• Seed list

HTML Guidelines / Tips

Layout and Design

• Maximum Dimensions. Recommended maximum dimensions: 600 x 600–800 pixels. The maximum width is 600px, but can be greater in length. This ensures the email looks overall acceptable across multiple email platforms.
• Responsive/Mobile-Optimized Designs. We do accept mobile-optimized/responsive blasts. With the increase in the mobile audience, we recommend designing your blast with that in mind. Be sure to test your HTML email before submitting the final artwork.
• Easily Clickable. Increase your click-through rate and customer satisfaction with “call to action” buttons and links that are large and easy for the user to find.
• Keep it Simple. Simpler designs, such as a single column, work well across more platforms. The more complicated the design, the more you need to test and debug.

Layout and Design

• Maximum Collective File Size. When saving images, use PNG or JPG format. Recommended collective size of all image files: 40kb. Keeping the image size low keeps our emails loading quickly. Maximum collective size of all image files: 300kb (required).
• DPI and Files Size. While there are not exact standards for image resolution for the web, 72 ppi/dpi (pixels/dots per inch) is recommended. A higher dpi is used for print design, and can increase your file size. We recommend keeping file sizes less than 1MB. Larger files load slowly in your subscribers' inboxes, and nobody wants that.
• Avoid Background Images. Background images are not fully supported across email clients and will not display for all users.
• Avoid Image Maps. Image maps rely on technology that is not supported in many email browsers. This means that some subscribers may not even be able to click on your email at all. Instead of using an image map, slice up the image and place it in a table (an easy option in most design software). This will also increase the deliverability and response of your email.
•  Animated Gifs. Be aware that animated gifs are not fully supported across email platforms, and most will display only the first frame of the animation. You can use GIF format if you need to retain transparency, but keep in mind that this format supports fewer colors. That is, a GIF can be good for a logo or icon, but you'll want to stick with PNG or JPG for photos and other images that use a lot of color variety.
• Image Sizes. When you're saving images, you should take into account any padding or margin styles in the campaign template. For example, in a template that's 600 pixels wide that includes 20-pixel padding, a full-width image would only need to be 560 pixels wide. We recommend width of 560px. You may be able to estimate the size.
  • Pre-header area: 560px
  • Body area for 1 column templates (no sidebar): 560px
  • Social bar and utility bar: 560px
  • Header: 600px o Body area (with sidebar): 350px
  • Sidebar: 160px o 2 column: 260px
  • 3 column: 160px
  • 4 column: 110px
  • Footer left: 370px
  • Footer right: 170px
• Color Mode or profile. Colors used online are different from those used in print, so it's important to make sure the colors in your image are set correctly. Web images should be saved using the RGB color profile or mode. CMYK, which is what designers use for print, doesn't render accurately online and in some cases, can actually break your embedded image.
• Be Careful With Spliced Images. If you have a larger image that is spliced and placed into your HTML using table cells or img tags right next to each other you will need to test thoroughly. Some email clients may add extra space between your images. Using “display:block” in your style code can usually remedy this.

Optimizing and Deliverability

• Responsive/Mobile-Optimized Designs. We do accept mobile optimized/responsive blasts. With the increase of the mobile audience, we recommend designing your blast with that in mind. Here are some articles and resources to help you get started:
  
  • Responsive Email Design
  • How-To Guide to Responsive Email
  • Mobile Email Compatibility Guide
• “Mobile-Friendly” Designs. Even if you don’t have the resources to build a“responsive” blast, there are some
  
  1. Make sure your text is large and easy to read.
  2. Make sure your images are clear with a small file size (and no wider than 600px)
  3.  Make your layout simple, such as a single column
  4. Make all of your buttons at least 44-46 pixels wide and tall for easy finger-tapping
     
     
• High-Density Screens. Many smartphones, tablets, and laptops feature high-definition screens, such as retina displays, that offer a higher ratio of pixels per inch. This means that images may appear fuzzy on these displays. To make sure your images appear clearly on all screens, you can save your web-ready images at double the size needed for the image block you're using in your campaign. For example, if your header image is 600 x 200, you can upload a 72 ppi image that is 1200 x 400 pixels.
• Increase Deliverability. Check out our recommendations for increasing deliverability. We comply with CAN-SPAM legislation and run a spam check on every email before sending it out. If your email triggers a high rating, we will work with you to make the necessary adjustments.
• Increase ROI. For tips on how to increase the ROI on your email blast, read these
  articles:
  • 6 Tips for Writing Email Subject Lines that Engage and Electrify
• More Tips. Here is another quick Guide to HTML Email Design.

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